Adam Dougherty (Doc)'s profile

SYDNEY FC 22/23 KITS

Adam Dougherty (Doc)
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Under Armour football soccer Kit Design trim design graphic design print design a-league Sydney FC uniform design
Under Armour football soccer Kit Design trim design graphic design print design a-league Sydney FC uniform design


BRIEF
Create new kits for the 2022-23 season that accentuate the Sydney Opera House and Sydney Harbour as the primary sources of inspiration and relevance. The Third kit must draw inspiration from the Harbour’s brilliant sunsets.

FULFILLMENT
Relying entirely on print-flooded designs allowed us to create a kinetic graphic story driven by trends in fashion and culture. All prints were randomly cut into every panel, achieving an original placement exclusive to every design, size, and gender.


Art Direction / Graphic Design  Adam Dougherty
Apparel Design Karen Patterson 
Print Design Carolyn Biel 
Trim Development Kellyn Kemmerer 
Project Line Manager Luis Morales, Vanessa Niestrom 
Sourcing James Kim 
© 2022 Under Armour®, Inc. 
© Sydney Football Club 
© 2022 Australian Professional Leagues Company Pty Ltd. 
All Rights Reserved


Under Armour football soccer Kit Design trim design graphic design print design a-league Sydney FC uniform design
Under Armour football soccer Kit Design trim design graphic design print design a-league Sydney FC uniform design
Under Armour football soccer Kit Design trim design graphic design print design a-league Sydney FC uniform design
Under Armour football soccer Kit Design trim design graphic design print design a-league Sydney FC uniform design
Under Armour football soccer Kit Design trim design graphic design print design a-league Sydney FC uniform design
Under Armour football soccer Kit Design trim design graphic design print design a-league Sydney FC uniform design
Under Armour football soccer Kit Design trim design graphic design print design a-league Sydney FC uniform design
Under Armour football soccer Kit Design trim design graphic design print design a-league Sydney FC uniform design
Under Armour football soccer Kit Design trim design graphic design print design a-league Sydney FC uniform design
Under Armour football soccer Kit Design trim design graphic design print design a-league Sydney FC uniform design
Under Armour football soccer Kit Design trim design graphic design print design a-league Sydney FC uniform design
Under Armour football soccer Kit Design trim design graphic design print design a-league Sydney FC uniform design
Under Armour football soccer Kit Design trim design graphic design print design a-league Sydney FC uniform design
Under Armour football soccer Kit Design trim design graphic design print design a-league Sydney FC uniform design
Under Armour football soccer Kit Design trim design graphic design print design a-league Sydney FC uniform design
Under Armour football soccer Kit Design trim design graphic design print design a-league Sydney FC uniform design
Under Armour football soccer Kit Design trim design graphic design print design a-league Sydney FC uniform design
Under Armour football soccer Kit Design trim design graphic design print design a-league Sydney FC uniform design
Under Armour football soccer Kit Design trim design graphic design print design a-league Sydney FC uniform design
Under Armour football soccer Kit Design trim design graphic design print design a-league Sydney FC uniform design
Under Armour football soccer Kit Design trim design graphic design print design a-league Sydney FC uniform design
Under Armour football soccer Kit Design trim design graphic design print design a-league Sydney FC uniform design
Under Armour football soccer Kit Design trim design graphic design print design a-league Sydney FC uniform design
Under Armour football soccer Kit Design trim design graphic design print design a-league Sydney FC uniform design
SYDNEY FC 22/23 KITS
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